Product Manager Healthcare Pharmacy

Mission

Maximize the current and future business of one of the most important Almirall OTC categories.

Tasks and Responsibilities

•    Develop and execute the marketing plan for the assigned category, implementing the short & long term strategy 
•    Build a strong brand team to get the best collaboration with medical and sales
•    Motivate and support the sales force, getting most relevant feedback from market & answer the most relevant needs 
•    Consumer market research & trends
•    Monitoring market trends
•    Identifying potential areas in which to invest , based upon consumer needs and uses&attitudes. 
•    Competitor and customer insights analysis.
•    Create New product concepts and innovative ways to communicate with target consumers
•    Continuously evaluate relevant launches in the market and identify new opportunities
•    Product Innovation
•    Stablish 5 year view regarding brand life cycle according to consumer insights & market needs
•    New product or innovative POS materials to communicate with the target consumer. 
•    Developing new and existing products, coming up with ideas for new packaging designs.
•    Above the line communication
•    Coordinate with TV agency the best strategy for  brand communication in mass media  
•    Develop the digital marketing plan. Coordinate promo campaigns, content, digital engagement campaign, email campaigns, website management,  KPIs analysis. Etc 
•    KOL: Collaborate with sales and medical to build and maintain a strong Key Opinion Leader network with Pharmacist and other relevant stakeholders
•    Finance: manage the brand A&P budget & analysis of marketing budget, relevant financials and reporting on product sales
•    Responsible for brand forecasting and demand planning ensuring full availability of products
 

Education

•    Bachelor 
•    Master’s degree.

Skills

•    A creative and innovative approach of business challenges, out of the box thinking.
•    Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility
•    Customer focus: a great listener
•    Excellent verbal communication, presentation and interpersonal skills.
•    Motivator, persuader and decision-maker.
•    Strong analytical, creative and conceptual thinking and implementing skills.
•    Professional level in English, both in oral and in written communications.
•    Focus on ethics, integrity and compliance.
•     Diplomacy, persistence, trust and a persuasive attitude.
•     Skills in new technologies

Experience

•    Minimum of 6-7 years working experience as a Senior Product/Brand manager ideally in OTC Pharma market
•    Experience in all aspects of planning and implementing a brand strategy as detailed in task & responsabilities
 

Values

• Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
• Courage; we challenge the status quo, we take full ownership and we learn from our success & failures
• Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets. 
• Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.