Brand Senior Manager UK (Interim) - temporary 1

About Almirall

We care. Through pharmaceutical innovation and a strong commitment to global healthcare partnerships, we are committed to providing tools, knowledge and science to improve the health of patients worldwide. We research, develop, manufacture and commercialize our own medicines as well as a portfolio of licensed products tailored to the needs of different therapeutic areas. Today, our products are available in over 70 countries on 5 continents through 15 subsidiaries.

Almirall is an international biopharmaceutical company based in Barcelona. Our strategic focus is on skin health. In order to achieve our corporate goal "Transform the patients' world by helping them realize their hopes & dreams for a healthy life.", we as a team give our best every day. Because our mission is to improve the quality of life of skin patients, understand their needs and use science to provide innovative medical solutions. The patient is always at the centre of everything we do. To fulfil our mission, we are continuously expanding our portfolio and focusing on promising innovations, particularly in the field of biologics.

Our Culture

At Almirall, our Noble Purpose is at the core of our work: “Transform the patients' world by helping them realize their hopes and dreams for a healthy life”. We invest in differentiated and ground-breaking medical dermatology products to bring our innovative solutions to patients in need. We listen to the patient and physician responding to their needs and helping them get the treatments they need. We are driven by science, diligent by nature. 

We have a successful history in Dermatology space which places us well to create a strong footprint into specialty immuno-dermatology.

You can find more information about Almirall through this link: : EEVP Almirall (publicaciones-digitales.cVP Almirall (publicaciones-digitales.com)

Position Summary/Mission

The Senior Brand Manager, Psoriasis is a high-profile role and will lead the commercial success of Almirall’s psoriasis medicines. Leading the cross functional team and alongside Almirall global colleagues you will have responsibility for: 

• Leading the strategic and tactical planning process adopting a dynamic and agile mindset 

• Budget responsibility to include forecasting, managing operating expenses and delivering budgeted sales 

• Analyses and interpretation of sales data, KPIs, market research and trends 

• Supporting discussions on pricing, reimbursement and access decisions Leading cross-functional brand team activities and provide guidance to others 
• Working closely with the sales team to align sales force activity and engagement 
• Developing, delivering and evaluating the integrated omnichannel plan and development of promotional materials across multiple channels 

Core Responsibilities

Customer Centricity

- Identify clinical and payer customer needs and meetings these with differentiated and relevant value proposition to lead a customer experience that helps us win in the marketplace

- Spend 20% of time engaging customers.

Build engaging and productive cross functional relationships across Almirall

- Engage with key stakeholders in the UK and Global teams on a day to day and project basis

- Own the relationships with the relevant global and local colleagues

- Attend and actively participate in planning and delivery meetings with the Global and wider Almirall teams.

- Live marketing team values in all interactions

Lead the cross-functional development of strategic and operational brand plans

- Identify data/insights gaps to support decision making and work with relevant stakeholders to fill these gaps and integrate in planning process

- Ensure plan alignment with local, global and corporate direction/objectives

- Identification of key business drivers to address market issues

- Prioritise projects/activities from all relevant business areas

- Ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers.

Core Responsibilities (Cont'd)

Drive flawless execution of projects/activities supporting plan objectives

- Lead cross-functional development and monitoring of KPIs and decision making on relevant corrective actions

- Overall responsibility for project management of cross-functional team

- Responsible for delivering marketing activities on time, on budget to quality targets

- Responsible for budget within remit

- Manage external agencies to deliver projects

- Own customer facing responsibilities defined with Business Unit Director

- Maintain and optimize relevant digital platforms and governance process

- Champion MCM initiatives across the organization and especially with field teams

- Ensure all activities are carried out compliantly and contribute to process development where required.

Responsible for providing an accurate and realistic forecast of sales/stock for relevant brands

- Working closely with the Business Insights and Commercial Excellence Manager, build and present scenarios with assumptions

- Gain agreement on forecasts by the Business Unit Director

- Monitor sales against forecast, taking action when appropriate

Act as an ambassador embedding the marketing team within the wider organisation

- Build and keep relevant, a deep understanding of the environment covering customers, patients, dermatology and other important disease areas, including therapeutic expertise and the market environment in general

- Continue to build and keep relevant, a high level of expertise in marketing with a focus on the use of digital

- Stay up to date with the external environment by attendance at customer meetings and regular liaison with key customers and sales team

- Implement and share best practice and insight across the organisation that contribute to achievement of national objectives

- Provide area expertise supporting the wider business on a needs basis

Required Education & Experience

• Educated to degree level or equivalent
• A track records of achievement and progression in pharma with at least 3 years’ experience as a Brand Manager
• Evidence of developing and implementing successful brand plans and launch plans
• Strong commercial and strategic focus
• Evidence of an understanding of how national NHS drivers influence local healthcare priorities and dermatology
• In depth understanding of dermatology and other important disease areas
• Detailed understanding of the ABPI Code of Practice and other relevant regulations and their practical application in a business environment
• Excellent customer affinity
• Computer literacy
• Full driving licence

Skills

• Ability to work with both internal and external stakeholders (which may include external agencies)
• Confidence to achieve credibility in contacts with high level Opinion Leaders
• A team player with strong networking, interpersonal and influencing skills
• Proven ability to work independently and demonstrate pro-activity

Values

• Care: we listen & empathize; we value diverse perspectives & backgrounds, and we help each other succeed.
• Courage: we challenge the status quo; we take full ownership, and we learn from our success & failures.
• Innovation: we put the patient and customer at the center, we create novel solutions, and we empower entrepreneurial mindsets.
• Simplicity: we act decisively and avoid over-analysis; we understand why before we act, and we are agile & keep things simple.